We’ve heard it over and over: Consumer attention is at an all-time low. Ad avoidance is at an all-time high. Sometimes, tackling the attention problem in advertising can seem like it’s a never ending challenge – and these days, it’s one easily drowned out by the problems of post-cookie marketing, AI, and other fresher topics.

But what if those problems were part of the attention crisis for marketers? In this panel, new research from Infillion, as well as success stories from global brands and agencies, will reframe how the ad industry looks at attention and how advanced audience building and interactive creative tactics can ensure that advertisers are able to capture the right kind of attention. After all: Not all attention is created equal. Meet the new concept of “experiential attention” and learn how to deploy it for real results.